10:00-10:45 a.m.
Virtual Events: Are you a believer?
Join EXPO Publisher Donna Sanford as she plays devil’s advocate with virtual event experts. Hear your own concerns echoed as she grills them on attracting an audience, keeping them engaged, selling space, integrating the event with other online strategies and producing the profits that make it worth the effort. Can the experts make a believer out of you?
- Eric Biener, Vice President, Streaming Media and Network Sales, Nielsen Business Media
- Malcolm Lotzof, CEO, InXpo
- Brent Arslaner, Vice President, Unisfair
11:00-11:45 a.m.
Defining your social networking strategy
Defining what you want to accomplish with your social network is just the first step in launching your endeavor. You’ll need to examine the benefits and drawbacks of public networks such as Facebook vs. proprietary networks. And, more importantly, you’ll need a plan of action for engaging your audience and measuring success.
- Andy Steggles, Chief Operating Officer & Social Strategist, Higher Logic
- Mark Sylvester, CEO, introNetworks
- Cate Salvatore, Communications Director, GLM, a dmg world media business
12:00-12:45 p.m.
Panel Discussion: My favorite technologies
Get a peek into the tech toolboxes of panelists to see exactly what technologies they’ve implemented to drive new revenue, improve efficiencies and enhance the event experience for both exhibitors and attendees. Learn the latest on mobile apps, interactive marketing, capture technologies and digital libraries.
- Susan Burkhart, Director, Exposition Marketing, InfoComm International
- Paul Graller, Vice President, Hall-Erickson
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Mike Moreno, Vice President, General Manager, Contemporary Forums, a division of Reed Medical Education
2:00-2:45 p.m.
Measuring up: How attendee analytics can change your show
It’s no longer enough to get attendees to your event. You need to know what makes them tick. From specific exhibits and product interests to course selection and networking activities, learn how and why you should measure your attendees to ensure your event delivers.
- Dave Fellers, CAE, President, EthnoMetrics
- Roger Lewis, President, Alliance Tech
3:00-3:45 p.m.
Best Practices: Inside our social networks
Get the inside scoop on how three organizations are leveraging community to market, generate buzz and drive registrations for their events. They’ll walk you through the strategy, the implementation and an analysis of their results.
- Lance Fensterman, Vice President, Reed Exhibitions
- Eric Wahl, Group Marketing Director, Advanstar Communications
- Margaret Core, Director, Sales and Marketing, Conventions and Conferences, Biotechnology Industry Organization
4:00-4:45p.m.
Increasing your audience – and your revenue – through hybrid events
Hybrid events – those that add a virtual audience to a live presentation – are redefining what an attendee is and dramatically extending the value of a show’s educational content.
Learn from those who’ve done it, how to livecast your content, build your audience and capitalize on this new revenue stream.
- Michael Doyle, Executive Director, Virtual Edge Institute
- Jim Parker, President and CEO, Digitell